Andrea Williams, CEO, founder and head designer of Delicate Kreations LLC, never really considered herself to be a fashionable person. She recalls that every once in a while, she would “get cute” but never stayed up on the latest trends. “After years of fighting it, one day in 2017, I felt like God told me to learn how to make clothes. I didn’t understand why, but decided why not?”
A practicing contract analyst with a degree in political science, Andrea decided to quit her job and pursue fashion fulltime. “I didn’t want to live my life in a ‘what if’ state or have any regrets. Plus, I was at a place where I was ready to live on faith and not my own fears,” she says. Andrea soon discovered that she was extremely passionate about designing. “I finally figured out how to have fun with what I call my ‘puzzle brain.’”
As a designer, Andrea believes it’s essential to make sure her clients understand their body type and says it’s the key to making a flattering garment. “The goal is to not just have a custom-made garment but one customized to your exact body type.” As such, Andrea’s clients are completely involved in the design process. “We have an initial consultation where I get to know not just their body type but their personality, style, and must haves/desires in the garment. We talk about colors, fabrics, and the functionality the garment needs to have,” she explains. Andrea will also discuss the functionality of the garment. Before designing, she considers if her clients will be dancing, performing a stunt, sitting for long period of times, walking the red carpet, attending a corporate meeting, etc.
Andrea’s natural eye for fashion and her talent as a skilled tailor contributes to her success as a designer. Her awareness and understanding of the entire design process, including sketching, fit, color, and fabrics allows her to visualize the end result and how it will fall, fit, and function. She adds: “Tailoring gives me an advantage with designing because I understand how to construct a garment. So, when I am designing, I’m not just designing and hoping it will work. I am designing knowing it will work. I understand how to manipulate certain fabrics and what issues may arise when working with specific materials.”
Andrea has already had many successes to dates. She’s had the opportunity to be mentored by 3rd generational tailors and has worked on the television series Doom Patrol where she says she gained much knowledge about the overall process of design.
When asked what inspires her creativity, she says: “Honestly Life. My personal experiences (good or bad), colors, scenery, other designers, textures, dreams, etc.” She also dabbles in cooking, rapping (but just for fun!), drawing, photography, and creative directing.)
Andrea is currently working on an exclusive line that will be available for stylist only. “We will have a private showcase in Atlanta, Ga soon. So, all of the stylist out there looking for some classy/edgy wear stayed tuned we are excited to roll this out for you all!”
Follow Andrea on Instagram @delicate_kreations to stay up-to-date and see more designs.
